Apple Computer, Inc. v. Microsoft Corporation Research Paper

orchard apple tree Computer, Inc. v. Microsoft Corporation - research Paper ExampleCurrently, orchard apple tree and Microsoft are worlds leading companies in the computer industry. Microsoft is headed by Bill Gates whereas Apples CEO is Steve Jobs. Many people believe that the competition among these two companies is actually the competition between these two charismatic leaders Bill Gates and Steven Jobs. Microsoft succeeded in monopolising the operational system food market in the world with the help of their renowned Windows based operating system. On the other hand Apple tried to conquer the global consumer electronics market with the help of diversified products. Apple faced many ups and downs in their history since its introduction. It faced stiff challenges in the 1990s however it was adequate to(p) to bounce back with the help of innovation and change management principles implemented in the organization during the sound mentioned periods of 1990s and the at the begin ning of the twenty- first off century. On the other hand, Microsoft has not faced many challenges during their last 35 years of history. However, at present, Microsoft is facing several challenges from companies the like Apple, Google etc. This paper compares the performances of Apple and Microsoft since their introduction. The first thing we all know is that during 1995-97, Apple lost control of the air market. IT managers needed something Apple wasnt adequate to(p) to supply a capable back office system with authentication and management tools. Apple appeared to be ambivalent about this loss of the business market, and a series of poor CEOs failed to understand the evolution of business requirements and failed to bring clarity to Apples vision (Martellaro, 2006) The battle for dominance between Apple and Microsoft was intensified in 1990s. Apple introduced their Macintosh OS in response to Microsofts Windows in the 90s. However, Apple failed to capture the market whereas Micros oft did succeed in monopolising the operating system market. Apples failure in providing the necessary solutions to the IT managers, opened many opportunities to Microsoft which they accepted with both hands. A series of windows based products like Windows 95, 98, 2000, XP, Vista etc entered the market which helped Microsoft to monopolise the operating system market. Microsoft did everything possible to sustain their monopoly in the operating system market. They have introduced many application software which are compatible only with the Windows operating system. For example, the MS Office package including software like MS word, MS excel, MS power point, MS access etc are compatible only with Windows operating system. Majority of the global computer users were badly in need of this application software and Microsoft was able to take for their supremacy with the help of these software packages. Another business strategy successfully implemented by Microsoft was their purposeful collaboration with Microsoft chip constituters and other business associates. For example, Microsoft established business collaboration with Intel, one of the prominent microprocessor manufacture