Lululemon’s Marketing Mix – Product

Lululemon offers a comprehensive line of action fit and accessories for women, men and female y placeh. Their app arl assortment implicates items such as fitness pants, concises, tops and jackets that be knowing for rosy lifestyle activities such as yoga, foot race and general fitness. Although Lululemon benefits from the growing number of wad that participate in yoga, they believe the serving of their produces sold for other activities will persist in to increase as they broaden their convergence range to address other activities.Lululemons fitness related accessories allow an order of items such as bags, socks, under get into, yoga mats, instructional videodisks, and water bottles. They believe the authenticity of their products is set by a number of factors. These factors include their athlete-inspired design process, their use of technical materials, their modern manufacturing methods and their modern product features. Lululemons athletic app arl is intent ional and manufactured victimisation cutting-edge fabrics designed to deliver level best function and athletic fit. They collaborate with jumper cable fabric suppliers to develop advanced fabrics that they dole out under their trademarks.Luluemons in-house design aggroup works closely with their suppliers to formulate fabrics that amass their performance and functional specifications such as stretch ability, capability to wick moisture, coloring material fastness and durability, among others. Advanced fabrics that they currently arrest in their products include Luon is included in more than half of the products, wicks away moisture, moves with the body, and is designed to eliminate irritation. Luxtreme their inherently wicking fabric is employ in their streamlet lines and is silky and lightweight Silverscent incorporates silver directly into the fabric to inhibit odors as a result of the antibacterial drug properties of the silver in the fabric.Lululemons products a r constructed with advance sewing techniques, such as flat seaming, that increase comfort and functionality by reducing skin irritation and alter important seams. Their apparel products include innovative features to promote convenience, such as pockets designed to travelling bag credit cards, keys, digital audio recording players, clips for heart monitors, and e runic bands attached to the zippers. advancement and LabelingLululemon Athletica distributes utile obtain bags to their customers as nonpareil of their green initiatives in reducing waste. The reusable obtain bag features their company get to and logo on unrivaled stance and on the other side features their manifesto. Their manifesto has inspirational messages that play a life-sustaining role in Lululemons civilization which employees and customers a metamorphoseable inspire to. Some of their messages include Life is full of set sterns. Success is situated by how you handle setbacks, Do one thing a day that s helps you and The witting brain can only hold one supposition at a time. Choose a positive thought.Brand Name and ImageLululemon Athletica became celebrated for its yoga wear. The founder Chip Wilson, took his first yoga syllabus and found the results exhilarating. However, he didnt like the cotton garments that was being utilise for sweaty, stretchy power yoga. His experienceion dictated in technical athletic fabrics, and created an thermionic vacuum tube yoga clothing movement and wanted to convey his products. How do you know what good yoga wear is when it doesnt exist yet? Lululemon would jaw and let yoga instructors try their products and give back feedback. They design and iterate with the end user.The causal agency behind wherefore their brand became so popular was by talking and comprehend to their customers. Customers can give their feedback through Lululemons website, through the store, and on their Facebook Fan Page. Lululemon Athletica spends intimately no nhing on advertising turn out the occasional print ads in yoga and running magazines.Also, they do not endorse celebrities with coin to wear their merchandise to help them profit. Instead, they turn out Ambassadors and Elite Ambassadors. Ambassadors are individuals in store communities (fitness instructors) who embody the Lululemon lifestyle and live their culture. These ambassadors are given $ gibibyte of free apparel in payoff for modeling it to their clients. Elite Ambassadors are their internationalistic athletes of an elite level (Olympians) that choose to organize and/or compete in their product. They are not paid to wear their clothing but are part of the Lululemon family and they moderate the athletes with product, yoga classes and training accommodation. sanction and ServiceLululemon does not have warranties for their products. They advise all customers how to lap up and take care of their products so that they last long and which should refrain them from trying to drop dead any damage product. Lululemon get ups behind their repay policy of 14 days.Lululemon sales associates are called Educators, they are trained intensively on product knowledge and are to pass the knowledge of product features, benefits, usage and care to all customers looking to buy Lululemon product.Strengths and failingStrengthsLululemon Athletica has many strengths with their product. They provide many features and benefits on their products which entices the customers to purchase. Their packaging is environmentally couthie so customers are able to reuse the shopping bag. They do not spend millions of dollars in advertising due to their ambassador program.WeaknessesWarranty of their product is a major weakness for them. Many customers have complained and sent messages to the Complaints calling card of Canada and United States regarding their horrible return/ sub policy on products that become dishonored after one wash or one wear.Future RecommendationsLululemon A thleticas features and benefits, packaging and labeling, and brand name and image should be maintained. Lululemon is always striving to bring out the best products that have the best features and benefits to their customers because they get a line to what their customers want. They continue to give reusable shopping bags to customers as they are an environmentally friendly company.A recommendation that should be demonstrable for the upcoming year is on their product warranty. They should want to make their customers happy if they are unhappy with their purchase. If something was recently purchased and worn and water-washed within a month of buying and looks like it has been worn out, they should offer an exchange and look for the problem as to why the product turned out sick in such a short time. Customers become turned off and faulty mouth companies who do not stand behind their product.