Marketing the New Product of IMMO Essay Example | Topics and Well Written Essays - 3000 words

Marketing the New Product of IMMO - Essay ExampleThe product should be variousiated and branded differently and it should target different segments of the merchandise as well as well as be priced differently. Further in terms of forecasting demand for the product, it is advisable that the organization obtains orders from the natural law enforcement agencies as well as from retailers before deciding on the number of units that should be forged at launch and in the four quarters of the send-off year.The objective of this report is to help the management of the organization to decide on the different strategies that it should undertake to ensure that it is meets its full potential in profitability and market penetration. Throughout this inscription the author has carried out an in depth analysis of the organization, its products, the markets that it wishes to penetrate and the current economic conditions and makes the necessary conclusions and recommendations.In this report the aut hor starting time analyses if IMMO Tech should proceed with its plans to market the newfangled product, and then the if the organization should enter into any international markets and if so which ones in particular. ... alyses if IMMO Tech should proceed with its plans to market the new product, and then the if the organization should enter into any international markets and if so which ones in particular. Further the author also analyses which market segments and target markets should they focus on, who the target consumers be and which social demographic and lifestyle characteristics they have to share.Once the author studies the different demographic groups in and their similar characteristics the author then goes on to advice the organization on the importance of standardizing or differentiating the products according to the market segments that are targeted and how this can be done to suit the different markets. Next the author analyses the pricing dodging and which strate gy should be adopted at the early stages of the products life cycle, the retail price that should be recommended to the stockists. Since the pricing strategy has been recommended the author then goes on to study and essay the implications of charging different prices in different markets and the extent to which exchange rates play a role in the context international business. In the final sections of the document the author then analyses if IMMO should develop a range of accessories, if the organization does decide to produce accessories then, how will they add value to the brand and the profitability of the organization. How will it be done in a manner that it rivals can copy Then the author goes on to analyze how and where IMMO should promote and advertise its smartphone, how many units should IMMO Tech manufacture in the run up to the launch And fin totallyy how many should be produced in the first four quarters after the launchOnce all of the above has been analyzed in detail t he author then draws